“In a homogenous market of black touchscreen rectangles, it makes sense for Samsung to have products for users that want something that stands out from the crowd,” said James Manning Smith, senior analyst at CCS Insight. It can also be customised with 75 different colour combinations for its frame and glass with matching interface themes. It also has the fastest Android chip from Qualcomm, a larger battery and an improved pair of 12-megapixel cameras producing brighter and sharper photos, addressing one of the criticisms of its predecessor. The Z Flip 4 is the star of the show, building on the success of last year’s model with a more compact body that is smaller in almost every direction with a slimmer hinge and smaller bezels around the 6.7in folding OLED screen. The Z Flip 4 looks very similar to its popular predecessor with small refinements all round.
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